As a beginner to search engine optimization (SEO) you need to understand that there is no magic way to rank your website in the first page of Google, Bing or Yahoo. Search engines are governed by complex algorithms and it takes a lot of time and effort to ‘convince’ them that your website or web page deserves one of the top spots.
Nevertheless, there are certain seo tips you can follow to optimize your website and provide the search engine bots with the necessary signals.
While the web is floated with SEO tips and advice, most of the articles talk about SEO in a theoretical level and not how SEO can be applied in practice.
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In my opinion, this is why most website owners are confused and they either give up with SEO or simply do not get the expected results.
What you will read in this post is SEO advice that works. I have tested this strategy over the years on a number of websites with remarkable results.
Of course there are many other things you can do to help your website achieve better rankings, but the SEO tips presented below will give you a solid and reliable framework that is 100% safe (i.e. without taking any risks of getting a Google Penalty) and above all, it works.
In addition to the tips, I have added real examples from two web sites that I’ve been doing SEO work, to help you understand how to apply the guidelines on your own website or blog.
- Page Titles and description
Page titles are a very important aspect of SEO and this is why it is the first item on my list.
My findings the last couple of months showed that page titles are more important than ever especially for Google SEO.
The most important characteristics of an optimised page title are:
- Each page needs to have a unique page title that accurately describes the page’s content.
- Be brief and descriptive.
- Help the user understand what the page is about
Home page title: The title for your homepage can include the name of your website/business and other bits of important information like the physical location of your business or maybe a few of its main focuses or offerings. For example:
Post/other pages title:
The titles of other posts/pages of your website should accurately describe what the page is about and be attractive to the searcher.
The page description meta tag is also very important. It gives users, Google and other search engines a summary of what the page is about.
Google may choose to show what you type in the description as a snippet for your page or may decide to use a part of your page’s content.